21 sept 1880 año - Companies start spending $90 million.year (2.3 bil today) in print advertising

Descripción:

-large pickles, billboards, and print
-press became mass-market industry
-magazines started charging less for their products and payed printing costs by running ads. Cheap subscription->more readers->more advertisers->more money (1903, ladies' home journal reaches a mil subscribers)

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