10 ene 1964 año - After the U.S. surgeon general determines that smoking is "hazardous to your health," The New Yorker and other magazines ban cigarette ads. Ogilvy, Benson & Mather merges with London-based parent company Mather & Crowther, to form Ogilvy & Mather. NBC drops its ban on comparative advertising. ABC and CBS don't follow suit until 1972.
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10 ene 1964 año
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