9 abr 1916 año - J. Walter Thompson retires; Stanley Resor and a group of colleagues buy him out for $500,000. Resor becomes president, establishes a market research department and closes the London office to save costs. A group of agencies forms the National Outdoor Advertising Bureau, which eventually controls about three-quarters of the outdoor national advertising in America.
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9 abr 1916 año
Ahora mismo
~ 109 years ago