In September 1906, Victor (the Victor Talking Machine Company) introduced a new line of talking machines with the turntable and amplifying horn tucked away inside a wooden cabinet, the horn being completely invisible. This was not done for reasons of audio fidelity, but for visual aesthetics. The intention was to produce a phonograph that looked less like a piece of machinery and more like a piece of furniture. These internal horn machines, trademarked with the name Victrola, were first marketed to the public in August of that year and were an immediate hit.
