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1 h 1 m, 1 ene 1960 año - Anos 60 Pré-guerra: marketing descritivo e empírico substituído por: marketing científico: ciências quantitativas e sociais. Nesse contexto de mudança surge o campo do Comportamento do Consumidor

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Preparando o caminho para a chegada da CCT

ByDavi Brescia
20 nov 2019
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1 h 1 m, 1 ene 1960 año
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