8 abr 1946 año - Consumer Culture

Descripción:

The Average American had twice as much real income in 1955 compared to the 1920s
However, a Depression Era frugality prevented people from spending.

Credit:
**Between 1945 and 1957 consumer credit soared 800%
**American families only saved 5% of their income
compared to 20% of other industrialized countries

TV:
In 1946, there were 7,000 tv’s
In 1960, there were 50 million tv’s
TV Guide was the fastest growing
periodical of the 1950s
TV Culture – tv dinners, tv trays, 3 hours
per day
In 1949, TV spending was $12.3
million; within two years, it had
grown to $128 million. By 1954, TV
had become the leading medium for
advertising. Network radio suffered
losses as major stars and their
audiences moved to TV. By 1960,
TV approached 90% household
penetration.

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