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Ferrel y Lucas (1987), los que determinan el grado de aceptación de cinco definiciones: de la AMA de 1960, Bagozzi en 1975, la del Departamento de Marketing de la Universidad del Estado de Ohio de 1965, la de Kotler de 1984 y la de la AMA de 1985. (1 jan 1987 ano – 1 jan 1987 ano)

Adicionado na linha do tempo:

linea de tiempo gerson alvarado

Bygerson alvarado
6 out 2019
0
0
310

Data:

1 jan 1987 ano
1 jan 1987 ano
~ 0 min
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