Era del consumidor (1 jan 1980 ano – 5 h 24 m, 21 out 2025 ano)

Descrição:

Los consumidores decidimos que es importante para nosotros ser capaces de beber un café y caminar al mismo tiempo. Podemos fijar en esta fecha el inicio de la cultura del consumidor relacionada con este tema y por ende, la del diseño y la de la innovación ligadas.
Fuente: http://www.cabinetmagazine.org/issues/19/harpman.php

"Although the earliest examples of drink-through lids were designed for cold beverages, the true efflorescence in drink-through lid design and production can be traced to the 1980s, when we, as a culture, decided that it was important, even necessary, to be able to walk, or drive, or commute while drinking hot liquids"

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