Jerry Wexler (1 jan 1917 ano – 31 dez 2008 ano)

Descrição:

- music critic for Billboard and producer for Atlantic Records (1953-1975)
- credited with coining "Rhythm and Blues"
- helped introduce white audiences to R&B --> ushered transition to Rock n Roll
Factors contributing to growth of RnB then RocknRoll: wider availability of transister radios, tape recorders, teens c more spending power (post war prosperity), rebellion against conservatism and conformity of Eisenhower admin, increased airplay by hip "white negro" DJs

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