cola wars (1 nov 1886 ano – 27 maio 2021 ano)

Descrição:

In 1886, John Stith Pemberton developed the original recipe for Coke. By 1888, control of the recipe was acquired by Asa Griggs who founded cocoa-cola.in 1898, Caleb Bradham renamed his “Brad’s Drink” to “Pepsi-Cola,” and formed the Pepsi-Cola Company in 1902, prompting the beginning of the Cola Wars. The two companies continued to introduce new and “modern” advertising techniques, such as Coke's first celebrity endorsement and 1915 contour bottle World War I forced Pepsi to declare bankruptcy in 1923. In 1931, Pepsi went bankrupt once more, but recovered and began selling its products at an affordable 5 cents per bottle, reigniting the Cola Wars through today

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