Richard Thaler (1 jan 1945 ano – 1 jan 2020 ano)

Descrição:

- Pioneer in the field of behavioral economics
- Won a Nobel Prize (2017)
- Collaborated with Cass Sunstein when writing "Nudge, Improving decisions about health, wealth and happiness"
- Claimed that consumers can be "nudged" to make choices better for them and society
- Accused to be interventionist and limits human rights

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