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Focus on benefits to users: variety and ease of use for guests, and broad audience for hosts. Begin describing the community aspect, connecting people, and encouraging ‘local experiences’ in ‘unique spaces’. Highlights importance of safety and trust. (3 jul 2010 ano – 4 maio 2011 ano)

Adicionado na linha do tempo:

Airbnb PR Evolution

ByCallum
21 dez 2017
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438

Data:

3 jul 2010 ano
4 maio 2011 ano
~ 10 months
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