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April 1, 2024
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Atualizado 29 set 2017
Marketing History
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Eventos
1760s: The Royals endorse Josiah Wedgwood's pottery
1835: The ancestor to today's billboard; 1st use of direct mail for a campaign
1836: 1st paid advertisement ran in the French newspaper La Presse
1851: The Great Exhibition, the father of modern trade shows, held in London
1905: 1st recorded celebrity endorsement - for Murad Cigarettes - gives rise to what becomes Influencer Marketing
1917: Three Marketing associations emerge all concerned with measurement: The Association of National Advertisers, The Direct Marketing Association, and The Four As
1922: 1st paid radio commercial airs on WFAN advertising a new apartment complex
1941:
1978:Gary Thuerk, a Marketing manager at Digital Corp. produces and sends the 1st mass email to 400 customers over the Arpanet.
1991: 1st web page goes live- created by Tim Berners-Lee
1994: Joe McCambley runs 1st online banner ad
1997: CSC launches 1st ABM-like marketing.
2005: Major brands launch major SMS campaign on mobile phones. 1st ad appears on Facebook. Jawed Karim posts the 1st YouTube video.
2006: 1st tweet.
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