Eventos
A Yamaguchi-based
company, Ogori Shōji
openeda unisex casual wear store
opened in Fukuro-machi,
Hiroshima under the name
"Unique Clothing Warehouse".
Initially, from the contraction
of "unique clothing",
the brand was going to register
under "uni-clo"during administration work
between Hong Kong in
relation to the brand,
staff in charge of registration
misread the "C" as "Q",
and that was how the
brand name was born.
From then, owner, Tadashi Yanai
changed the store name
to "uniqlo" across Japan.the Japanese economy
hit a major slump.
And Uniqlo's cheap clothes
got popular fast.over 100 Uniqlo
stores operating
throughout
Japan.The company saw
a rise in popularity
after the launch
of a fleece apparel
campaign.The store was virtually
untouched during the
recession and saw profits
climb 17%the company was valued
at 1.4 trillion yen
($14 billion).
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