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Crescent Pure timeline of events
Criada
cameron
⟶ Atualizado 22 jul 2018 ⟶
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5 ago 2018
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Eventos
Crescent Pure Founded
Non alcoholic beverage market valued at $131 billion
Non alcoholic beverage market projected value $164 billion
Michael Booth notices his aldult sons drinking Crescent Pure
Portland Drake Beverages revenue increases to $120.5 million
Crescent Pure Production capacity: 12,000 units / month
VP Marketing has a few weeks to finalise product positioning for Crescent Pure
Crescent Pure acquired by Portland Drake Beverages
VP Marketing to present findings to CEO and Management
Product definition due to negotiate with distributors, hire advertising agency
Planned soft launch (California, Oregon, Washington) these states account for 15% of National beverage demand
Planned national launch of Crescent Pure
Other Large national beverage companies plan to launch natural versions of sports / energy drinks
VP Marketing emails Director of Market Research a summary of potentiol approaches
Sports Drink Market valued at $6.3 billion
Sports Drink Market expected to reach $9.58 billion
Government Mandated guidelines to remove high calorie sports drinks from school vending machines
Market size for diet and low sugar sports drinks expected to increase to $2.97 billion
Hooper sets up online store
Director Market Research sends VP Marketing focus group feedback via email