12 h 2 jun 2020 ano - MEDIA COVERAGE 2 June 2020 L'Oréal is being heavily criticised for supporting Black Lives Matter

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L'Oréal is being heavily criticised for supporting Black Lives Matter and this is why

L'Oréal is under fire for supporting the Black Lives Matter – just three years after dropping Munroe Bergdorf, a Black trans woman, from their campaign.

The beauty giant came out in support of the Black Lives Matter movement following the death of George Floyd, an American Black man who died after a white police officer kneeled on his neck for nearly nine minutes.

WHY IS L'ORÉAL RECEIVING BACKLASH NOW?
The brand shared a series of posts on social media to support the movement, but their reaction has been branded as ‘tone deaf’.

This is because it comes less than three years after they dropped Munroe Bergdorf, a trans Black woman, for speaking out on the very same issues they are now ‘speaking out’ on too.

Others have also compared L'Oréal's treatment of Munroe to how they treated Amber Heard, after a recording of her admitting to hitting ex-husband Johnny Depp emerged earlier this year. After many complained about keeping the actor as a spokesperson, L'Oréal took no action - and simply stated that they would 'share your comments with the appropriate individuals in our company'.

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