14 h 46 m, 20 set 2011 ano - HOLLYWOOD REPORTER Unilever, Chrysler/Dodge Targeted in ‘Playboy Club’ Ad Boycott Campaign

Descrição:

The Parents Television Council is urging members to send letters, call and visit Chrysler/Dodge dealerships calling out their support of the NBC series.

The soft ratings performance of NBC’s The Playboy Club may be icing on the cake for the Parents Television Council, who is now targeting Unilever and Chrysler/Dodge for showing advertisements during Monday’s premiere telecast.

Hellmann’s Mayonnaise and P.F. Chang’s Home Menu were some of the Unilever brands that were advertised during the episode. Members are being asked to call, send letters and make actual visits to Chrysler/Dodge dealerships calling out their support of The Playboy Club.

“The ratings for The Playboy Club speak for themselves. Clearly, Americans aren’t interested in tuning in to a show that amounts to little more than a chauvinistic advertisement for the Playboy brand. Advertisers should take a cue from viewers and find something else to support,” said PTC president Tim Winter.

“I think once they see the show and where future episodes can go, there’s really nothing to be concerned about,” Playboy Club executive producer Chad Hodge told The Hollywood Reporter in response to complaints about the show.

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