28 fev 2014 ano - On February 28, 2014, in a Billboard interview, Kendrick announced that he was working on a new album that he planned to release in September of that year. On September 23, 2014, Lamar released "i", the first single from his third studio album. Lamar performed his new single on Saturday Night Live in November. It was not the Californian's first appearance on the show, as he had already performed the remix of "Radioactive" in February 2014 and "Swimming Pools (Drank)" along with "Poetic Justice" in January 2 (Linha do tempo)