1 jan 1880 ano - The three-stone lithographic process is discovered by French artist and Lithographer Jules Chéret, leading to modern advertising.

Descrição:

The three-stone lithographic process is discovered by French artist and Lithographer Jules Chéret, allowing the creation of pieces using a near infinite amount of colours. This discovery birthed modern advertising using posters and a blend of visuals with text, leading to Chéret being credited as the father of posters.