13 h 27 jan 2022 ano - LVMH ANNUAL REPORT Dior Sauvage The highest selling fragrance in the world

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LVMH Moët Hennessy Louis Vuitton is the world’s leading luxury goods group and the parent company of Christian Dior.

Whilst the success of Dior Sauvage had been previously reported in the French press this was the first official announcement that Dior Sauvage was the ‘highest selling fragrance in the world (women’s and men’s lines included) which is a worldwide first for a male fragrance’.