8 h 17 dez 2021 ano - DIOR SAUVAGE Johnny Depp Confusion as Kylian Mbappé named as new brand ambassador

Descrição:

There was considerable confusion as Dior did not clarify their strategy of adding ambassadors to brand promotions beyond the primary face or how the contract with Kylian Mbappé would affect Johnny Depp and Dior Sauvage.

The timing of the announcement also suggested Dior may be preparing for the worst of outcomes in the Virginia Trial.

A backlash followed with many stating that without Johnny Depp they would not be buying any Dior products although advertising carrying his image continued to be used. Soon after reassurances that Johnny Depp would remain as the primary face Dior Sauvage began to filter through.

FROM WWD:

EXCLUSIVE: Dior Taps Soccer Star Kylian Mbappé As Ambassador

The French soccer star will represent the French luxury house’s men’s fashion and its Sauvage perfume.

By LILY TEMPLETON

PITCH PERFECT: Dior has named French professional soccer player Kylian Mbappé as its new global ambassador.

The soccer star will represent the French house’s men’s fashion, designed by men’s creative director Kim Jones, and its male fragrance Sauvage.

Mbappé’s appointment comes after Dior kicked off a two-season collaboration with the Paris Saint-Germain club, where he is the star striker, that saw Jones design the team’s official wardrobe.

The sportsman himself is no stranger to the house, spotted in Dior’s Kaws Bees sweatshirts and denim pieces over the years and favoring its tuxedos for his appearances at the annual Ballon d’Or award ceremony.

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