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War of the Currents (jan 21, 1832 – jan 28, 1900)

Description:

Public relations played a role in the “War of the Currents” between Westinghouse and General Electric. Thomas Edison and his General Electric business associates supported direct current by conducting a scare campaign against exaggerated dangers of alternating current. Meanwhile, Westinghouse countered with calm, logic and appeals to reason, winning the argument with what is generally considered a more strategic public relations campaign. Today Westinghouse’s alternating current is standard throughout the world. This war of the currents of the late 1880s and early 1890s is a prime example of the movement from the publicity model into the information era.

Added to timeline:

11 months ago
0
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120
Publicity Era

Date:

jan 21, 1832
jan 28, 1900
~ 68 years

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