Public relations played a role in the “War of the Currents” between Westinghouse and General Electric. Thomas Edison and his General Electric business associates supported direct current by conducting a scare campaign against exaggerated dangers of alternating current. Meanwhile, Westinghouse countered with calm, logic and appeals to reason, winning the argument with what is generally considered a more strategic public relations campaign. Today Westinghouse’s alternating current is standard throughout the world. This war of the currents of the late 1880s and early 1890s is a prime example of the movement from the publicity model into the information era.