Publicity Techniques (jan 21, 1832 – jan 28, 1900)
Social reform in the second half of the 19th century also relied heavily on classic publicity techniques. Harriet Beecher Stowe personalized the issue of slavery with her influential novel Uncle Tom ’ s Cabin , and Harriet Tubman gave face and voice to the abolitionist movement. Both were part of a massive public relations movement involving opinion leaders, public meetings, lectures, sermons, religious tracts, petitions and other tactics all loosely coordinated to end slavery.
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