publicis history
Category: History
Updated: 7 months ago
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Created byKevin Castro
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Publicis acquires Bcom3 group which includes Leo Burnett, Starcom Mediavest and D'arcy (DM B&B)Publicis acquires Saatchi & Saatchi, merging Zenith with OptimediaPublicis acquires Digitas Inc.Mediavest | Spark rebrands as Spark FoundryPublicis Groupe massive restructuring: MediaVest merges with SparkJimenezBasic rebrands as Publicis JimenezBasicBlue 449 is consolidated under Spark Foundry BrandPeriods
Publicis-AMA does a Nestlé adZenithOptimedia launches in the PHZenithOptimedia (international) positions itself as the ROI agencyZenithOptimedia celebrates 30th annivAbby Tan founds Jimenez and PartnersJimenez/DMB&B does a the Bench ad campaignJimenez D'arcy merges with Basic AdvertisingPublicis Manila acquires Havoc DigitalTin Sanchez becomes Executive Creative Director
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