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April 1, 2024
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Timeline
Created by
speedy
⟶ Updated 16 Nov 2017 ⟶
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Launch of print media advertisement at bus stops, MRT wallscapes, in-train panels, and platform screen doors
Unveilling of Summer-on-the-go AR screens
Start of social media campaign (Instagram & Facebook)
Start of contact collection for local database
Start of circulate of Billabong's catalogues (digital and physical)
Start of social media contest for tote bags
Start of BILLABONG X LANEWAY free ticket contest
1st EDM blast (internal)
2nd EDM blast for BILLABONG X LANEWAY
Selection of winners for BILLABONG X LANEWAY tickets and merch
LANEWAY FESTIVAL
Selection of tote bag winners
Third and final EDM blast
Final selection of tote bag winners