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April 1, 2024
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Created by
邱梦洁
⟶ Updated 6 Feb 2019 ⟶
List of edits
Timelines by
邱梦洁
:
19 Nov 2018
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timeline 4411
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Events
Situation: No idea exit Techniques: - Find existed products on market - Brain storm - Do research find market gap Activities: - Idea generation - Business strategy Outcomes: - Come up with several interesting topics - line extension for PC company - Sell products in Loblaw Decisions: - Find research on several topics find market gap
Situation: The prototype of product is successfully made in lab Techniques: Report our product concept to PC company in order fund for next step Activities: request funding Outcomes: Get agreement from PC company Decisions: Product can move forward
Situation: Have market option Techniques: - Contact marketing department to create the package design that appeals to our target group - Contact marketing department design Mock-up advertisement Activities: - Complete package design - Mock-up advertisement design and test
Periods
Situation: - Ideas on product concept - Brief research on the background of each idea Techniques: Members discuss their products and the gap found in market based on research Activities: Idea screening Outcomes: - Decide to choose oatmeal cookies - market gap in oatmeal cookies targeting adolescent girls Decisions: - Think about what fruit and vegetable to use - Flavor and appearance of the pr
Situation: Two options of oatmeal cookies Techniques: Make both flavors in food lab - Research the specific market gap Activities: - Product prototype - Identify target group Outcomes: - Product texture too soft Decisions: - Recipe fixed - Canadian adolescent girls are our target
Situation: The prototype of products are successfully made in lab Techniques: Make small batch of both flavor using factory equipments Activities: Plant trail Outcomes: Factory-made product's texture and flavor is slightly different than lab-made ones Decisions: Correct the difference of the recipe between lab and factory
Situation: Final recipe determined Techniques: - Start making large batch of product - Examined quality and consistency of product at beginning , middle and end of the run Activities: Analysis product capabilities Outcomes: Quality and consistency is adequate Decisions: Product is deemed ready for market
Situation: Both products are ready for marketing Techniques: - Test both products using focus group Activities: - Consumer testing - Market analysis - Cost analysis Outcomes: Consumers show better interest in one of the two products Decisions: Choose the better product for future commercialisation
Situation: Product is deemed ready for market Techniques: - Report our product to PC company for assessing Activities: Assess distribution channels for feasibility Outcomes: PC company already have completed channel for our product Decisions: - Have complete technique means to make product
Situation: Product commercialization Techniques: Contact HACCP community to test the product Activities: HACCP test Outcomes: - Get a safety certification - Product meets the safety requirements to be sold at Loblaws Decisions: Ready for launch
Situation: Product commercialization Techniques: - create a market strategy using the feedback from target group Activities: - Analysis marketing option Outcomes: - nutrient-dense oatmeal cookies for Canadian adolescent girls Decisions: - Create package of product - Create Mock-up advertisement
Outcomes: - consumers show interest on the product and are willing to purchase the product - With Individual package and translucent window on box - Use real food images - Color align with the product Decisions: Ready for launch
Situation: Have market option, package design and advertisement design Techniques: - Contact financial department Activities: -Financial analysis - Marketing test Outcomes: - The expenditure of product launch worth the investment Decisions: Ready for launch
Situation: Product is ready for Launch Techniques: - Product is launched at Loblaws - check revenue and selling details regularly Activities: - Monitor product consistency, consumer feedback and sales - Assess cost and revenue balance Outcomes: - Product shows consistent quality and attracts the target group - generates profit more than costs Decision : The product is adopted into the permanent lineup