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MHR - Digital Transformation
Created by
MHR Digital
⟶ Updated 27 Sep 2018 ⟶
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Events
SEM Agency takes over account move to central agency management
RFP for SEM Agency
SEO program revamped
Full portfolio joins revamped SEO Program
Global Brand Campaigns (Digital) RFP
SEM agency awarded RFP Global account takeover
Dynamic Banners go-live (LemonPi)
Metasearch Production at 100% YOY growth
Perfromance Marketing Program at 30% YOY growth
Test campaign on Trivago
Perfromance Marketing Program at 12% YOY growth
Expansion of Affiliate channel (Admitad)
GA360 RFP
Artifact awarded GA360 contract
Campaign (URL) tagging process released
Completed centralization and recovery of all GMB listings (hotels)
DoubleClick Search activation
Digital Campaigns (tactical) process released
TripAdvisor Business Advantage Full portfolio subscription
GMB access handover 1st batch
GMB access handover 2nd batch
GMB access handover 3rd batch
Availability events added to GA
DBM and DCM activation