Marketing Concept Era (1 janv. 1950 – 1 janv. 2021)

Description:

Starting around the 1950's, it was seen that customers were no longer favoring products being pushed on them that they have no need or want for. At that point, it was no longer just making quality products and trying to push them on consumers, but rather making the right products to fit the the customer's needs. Within this process, the company is trying to be superior over its competition, while also meeting any and all needs with customer service.

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