Stupid has the balls (1 août 2010 – 1 août 2010)

Description:

We are at the last advertisement of the timeline, lets hope its a good one! Sorry to disappoint but this one is as bad as the rest. You'd think advertising companies would have learned something from all these years but it just keeps getting worse. In this example it is a woman lifting up her top to expose her breasts to the CCTV camera. The text is calling her stupid with balls, this is comparing her to a male because they are the only ones who can be brave and confident. The advert is telling people to be stupid like a girl suggesting that women are still seen as dumb blondes with no power. The advert is suggesting that women don't need to be smart because they can be confident and in this advert 'confident' means exposing your body.