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August 1, 2025
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Final Aussie timeline
Category:
Autre
mise à jour avec succès:
13 juin 2018
0
0
479
Auteurs
Created by
Ben Hardy
Attachments
Comments
UK/US Father's Day 2018
By
Ben Hardy
15 mai 2018
1
0
581
Marketing 3 month plan - Summer 2018
By
Ben Hardy
25 juin 2018
0
0
504
Marketing 2018
By
Ben Hardy
16 févr. 2018
0
0
475
Aussie launch 2018
By
Ben Hardy
5 avr. 2018
0
0
456
PR Q4 2018
By
Ben Hardy
25 sept. 2018
0
0
388
Les événements
PR company appointed
Aus Mother's Day
LP for tastemakers ready
Ad Words ready
FB remarketing ready
LP ready for early adopters/past customers
Why we made the new book blog post
Rachel's blog on making the new book
Tech blog
Anna's design inspiration blog
Instagram artist blog
Why we made the Aussie book blog
Email 1 - announcing new book
Email 2 - art of the new book/Instagram artists inspired by it
FB remarketing for Email 1
FB remarketing for Email 2
TBOE ready to provide content as needed
Founders available for interviews etc.
Email 3 - capitalising on any media coverage
Aus Father's Day
Périodes
PR company engaged
TBOE provide KPIs, press pack, campaign content
Pillar 1 - Tastemakers
Pillar 4 - BAU
Pillar 2 - Early adopters/past customers
Pillar 3 - Mainstream media outlets
Create Aussie BAU profile
Roll out BAU FB ads etc.
Media placements (PR company)
Instagram influencers posting commissioned work - Fernanda
PR prep for Father's Day
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