10 juill. 1993 - The Internet becomes a reality as 5 million users worldwide get online. Philip Morris announced plans to cut the price of its flagship Marlboro brand and heavy up on promotional outlays. The move, coined "Marlboro Friday," plunged Philip Morris' shares 23% and reverberated to other package goods stocks.
Ajouté au bande de temps:
Date:
10 juill. 1993
Maintenaint
~ Il y a 30 ans
