10 janv. 1964 - After the U.S. surgeon general determines that smoking is "hazardous to your health," The New Yorker and other magazines ban cigarette ads. Ogilvy, Benson & Mather merges with London-based parent company Mather & Crowther, to form Ogilvy & Mather. NBC drops its ban on comparative advertising. ABC and CBS don't follow suit until 1972.
Ajouté au bande de temps:
Date:
10 janv. 1964
Maintenaint
~ Il y a 61 ans