10 déc. 1959 - McCann restructures its agencies under the banner of Interpublic Group of Cos., allowing it to handle competing accounts under one corporate roof. Doyle Dane Bernbach introduces the "creative team" approach of combining a copywriter with an art director to create its "Think small" campaign for Volkswagen. Papert, Koenig, Lois is launched. In 1962, it becomes the first agency to go public.
Ajouté au bande de temps:
Date:
10 déc. 1959
Maintenaint
~ Il y a 65 ans