10 août 1957 - In what would be one of the great marketing disasters of automotive history, Ford Motor Co.introduces the Edsel. Vance Packard's "The Hidden Persuaders," a potent attack on advertising, is published. It stays on the bestseller list for 18 weeks.
Ajouté au bande de temps:
Date:
10 août 1957
Maintenaint
~ Il y a 66 ans
