9 avr. 1916 - J. Walter Thompson retires; Stanley Resor and a group of colleagues buy him out for $500,000. Resor becomes president, establishes a market research department and closes the London office to save costs. A group of agencies forms the National Outdoor Advertising Bureau, which eventually controls about three-quarters of the outdoor national advertising in America.
Ajouté au bande de temps:
Date:
9 avr. 1916
Maintenaint
~ Il y a 109 ans