1 janv. 1893 - Frank Munsey drops the price of Munsey's Magazine to 10� and the cost of subscriptions to $1, marking the first attempt at keeping a magazine afloat by advertising revenue rather than newsstand sales. Asa Briggs Chandler registers Coca-Cola as a trademark. George P. Rowell of Boston founds Printer's Ink, a magazine that serves as the "little schoolmaster in the art of advertising."
Ajouté au bande de temps:
Date:
1 janv. 1893
Maintenaint
~ Il y a 131 ans
