27 mars 2021 - Malmö – the skateboarding city: a multi-level approach for developing and marketing a city through user-driven partnerships
Description:
By Karin Book & Gustav Svanborg EdénIn The International Journal of Sports Marketing and Sponsorship, Vol. 22 No. 1, pages 164-178
DOI: https://doi.org/10.1108/IJSMS-05-2020-0101
The purpose of this paper is to examine how skateboarding as a community, sport and cultural phenomenon can become integrated into and drive the development, branding and marketing of a city (Malmö).
Ajouté au bande de temps:
Date:
27 mars 2021
Maintenaint
~ Il y a 4 ans et 2 mois