1 janv. 1981 - The History of Japanese Anime and Kyoto Animation Studio

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Besides metropolis' splendor, rural simplicity, refined porcelains, and delicious Kaiseki, when people think of Japan, what also comes to people's mind is Japan's anime. Along with sushi, art, fashion, and others, anime is one of Japan's many influential exports. However, different from Western Animation, Japanese Anime targets adults just as much as children. The "Lost Decade" resulted in the stagnation of the manufacturing and financial industry, yet the anime industry thrived. By 2010s, the Japanese Anime industry has become one of Japan's three-pillar industries, along with automobile manufacturing and the new material industry. It accounts for 0.2% of Japan's total gross output. Anime is so prevalent in Japan that more than 100 million people own animation related products, and the direct yearly profit has reached 0.6 trillion. The animation idea was first introduced in Japan in 1917, but it was not commonly accepted until the end of the Second World War. The postwar era's dismal promoted the recreational businesses, and an explosion of artistic creativity involving the manga (the graphic novels created in Japan) artist Osamu Tezuka, his manga "Astro Boy" was all the rage and soon received an animation adaptation. This work brought animation into the public, and significantly boosted the development of Japan's animation industry. In the next several decades, talented animation directors flourish and make anime the biggest export of media and culture into other countries.

"God of Manga" - Osamu Tezuka founded an animation studio called "Mushi Production," unlike the other animation studios that are only responsible for creating animation, Mushi Production adapts its own manga into animation and does not take any outsourcing. There was once a staff member of Mushi Production named Yoko, who quitted this job after marrying a man named Hideaki Hatta and moved to Kyoto. Nevertheless, Yoko felt tired of being a housewife, she gathered several other housewives from the neighborhood to keep painting. At first, they painted anime cel for big animation studios and began appearing in anime credits in the early 1980s. With the growth of popularity, Yoko and Hideaki Hatta decided to establish a formal animation studio, and they named it as "Kyoto Animation" (KyoAni) in 1985. They had their first original anime in 2003, after taking outsources for twenty years. Kyoto Animation inherited Mushi Production's system that they adapted books and mangas from their own publishing company into animation, and the staff member of each anime is also fixed. KyoAni's works have considerable effects on Japan's society, for example, KyoAni popularized the idea of "pop-culture tourism," which is an act that people travel to locations that are presented in the literature, films, and anime. KyoAni's anime "Lucky Star" (2010) helped attract three hundred thousand tourists to the local shrine by working with local governments. Because of the enormous commercial success, other animation studios started to emulate. Thus pop-culture tourism has had a significant contribution to Japan's tourist industry and drives local economics on a grand scale. Although Kyoto Animation is a relatively small anime studio, it still considerably affected Japanese society.

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