1 janv. 1907 - 1909
Shredded Wheat
Description:
She can't vote, but she can eat this cereal!
In 1909, The Shredded Wheat Company creatively promoted their cereal product with
the sophisticated headline Her “Declaration of Independence” that accompanied a visual of a
woman standing in front of a Liberty Bell. The illustration shows a proud and strong woman flexing her ability to hold the cereal box. Although the sales message really has nothing to do with the product -- cereal -- it does imply an identity for the woman pictured in the ad along with the product’s benefits. Whether the woman is a servant to her family, or manages a servant in the household.
Her Declaration of Independence . (1909). Retrieved from http://www.vintageadbrowser.com/
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