11 févr. 2013 - Xbox Execs Talk Momentum and the Future of TV

Description:

"“Yes, we started with video games, but we have been on a journey to make Xbox the center of every household’s entertainment,” says Yusuf Mehdi, corporate vice president of Microsoft’s Interactive Entertainment Business."

"2012 also marked the Xbox’s biggest year for entertainment and games usage. Users enjoyed more than 18 billion hours of entertainment in 2012, with entertainment app usage growing 57 percent year over year globally. Last year in the United States, Xbox LIVE Gold members averaged 87 hours per month on Xbox, an increase of 10 percent year over year."

"Microsoft believes that the future of TV and entertainment is one where the TV becomes interactive and more engaging, Mehdi and Tellem explain. Microsoft sees that viewers want to do more with their TV shows, movies, sports and other forms of entertainment.

“We believe that we are at the start of the next wave of truly interactive entertainment,” Tellem says."

https://news.microsoft.com/2013/02/11/xbox-execs-talk-momentum-and-the-future-of-tv/

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