11 janv. 2013 - Hollywood Reporter Interview with Tellem on TV strategy

Description:

"THR: Xbox Live already gives users access to tons of video. Why do you need original content?

Tellem: Incredible content really raises the brand — look at Mad Men with AMC. So original programming gives us an opportunity to kind of brand the Xbox. And looking at the technology the Xbox console provides, we are really a bit ahead of the more traditional media companies in having the ability to develop and produce interactive content."

Tellem "became entertainment and digital media president at Microsoft on Sept. 18. One of her primary mandates: to create a TV studio in Los Angeles during the next year, where she and her staff will make original content for the 40 million customers worldwide who subscribe to Xbox Live, which already features fare from Netflix, ESPN, HBO Go, Amazon Prime and other providers"

https://www.hollywoodreporter.com/news/nancy-tellem-why-microsofts-looking-406485

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