1 janv. 2025 - - More than half of the world population is using social media today (62.6% of world population). According to the article there was 259 million new users from last year and the number still continue increasing.
- Most of the social media users are young adult at the age of 18-29.
- Ways for consumers (users) to interact with influencers are through commenting section and video on LinkedIn. But the most popular way was through live streaming.