dec 1, 1981 - The beginnings of pluralism 1982-90
Channel 4 went on air in 1982 with a new remit, to widen the range of prodramming and to serve a diverse range of audiences not served b the BBC and ITV. Channel 4 was inovative in several different ways. It was a public sector organisation that was funded via advertising revenue, initially sold by the ITV companies. It didn't make its own programmes, but commisioned indepenedent companies as a 'broadcaster-publisher' and created a new form of television channel.
Added to timeline:
History of TV