13h 42min, jan 12, 2018 y - Social Media Campaign
Description:
#12Best: Sponsor will receive approximately 1,000 total Twitter posts per year with tags using @opusbank or #opusbank
Create a custom #12Best page on Pac-12.com
Sponsor will receive “Presented By” attribution on page header
Sponsor can create skin to be used for the page
Each season, post a #12Best nominee on the @Pac12Network twitter handle following every Pac-12 Networks live event and various notable games on ESPN/FSN
Twitter Amplify
@Pac12Network will post real-time highlights on the @Pac12Network Twitter handle during live broadcast conference games to promote tune-in messaging
Opus Bank to work with Pac-12 to develop a targeting strategy to utilize Twitter’s Amplify platform to target the real-time premium content to Opus Bank’s targeted audience
Opus Bank to receive pre-roll assets for twenty five (25) Twitter Amplify highlights per men’s basketball season (regular and post)
Added to timeline:
Opus Bank
Asset Activation Timeline
Date:
