Awareness and lead generation
- Repurposeable (un)corporate video for DE, maybe point to a landing page
- Video series; 12 pillars, parents who champion DE, Anne, Erica and Grace
- Advertised on social media; different formats on Facebook (1 min), Instagram (short), website (full length) - estimated RM5,000 x 3 months = RM15,000 (TBC pending CPA)
- Targeting general family audiences in Shah Alam, Kota Kemuning, Setia Alam, Bukit Jelutong, Denai Alam, Klang... the vicinity up to 30km of Dwi Emas (1 Okt 2018 Jahr – 31 Jul 2019 Jahr)