Case Study 3
Category: Andere
Wurde aktualisiert: 28 Sep 2017
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Created bybob
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Ereignisse
Howard Head
sells Head Ski Co.
to AMF for
$16 million.Retires. Renovates
new home. With
new tennis court.Orders Prince ball
machine upon
advice of tennis pro;
began dialogue to
debug machineBuys 27% of Prince
for 27k; becomes
chairman of board
and de facto
chief engineerBegins racket
experimentation;
first using weights,
then conceived
spreading weight out
(thus increasing area).Controlled testing
of experimental
model begins.Head decides to go
into production: 35k
rackets necessary
minimum order
from Maark (Sold 70k)Patent #3,999,756
granted: import of
patent in scope
and ownershipNoted need
for Pro and
GraphiteManufacturing is
solved. (Kunnan Lo
& Grafalloy)Pro and Graphite
models added
to classic. Sales
take off.Sales volume
again doubles.Head proposes
mid-size rackets.
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