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MAX海外发布
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Wurde aktualisiert 13 Dez 2022
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Created by
Liu Lynn
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New timeline
By
Liu Lynn
11 Okt 2022
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97
ROKID
By
Liu Lynn
29 Nov 2022
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81
Ereignisse
04.10 美亚马逊上架
04.01 - PVT开始交付,独立站进行发货以及后续备货 - 亚马逊二次备货发出 - 渠道侧预订单开始发货
03.17 - ROKID MAX海外独立站预售发布 - TVC发布 - PR大媒体发布 - Mega红人发布
12.25 DVT1 50台样机交付
05.16 MAX海外新品期结束
Perioden
03.18~4.10 - DVT2 400台交付 - 营销持续影响,KOL,科技媒体发布 - 主打独立站预售阶段
03.03~03.16 - 悬念海报 - PR部分露出 - TVC trailer - 独立站新品落地页上线
营销物料筹备 1. TVC制作、海外KV制作 2. 独立站MAX落地页、产品页的素材与设计 3. 悬念海报、主海报,独立站与亚马逊素材筹备 媒体&KOL 1. 大科技媒体PR筹备 2. PR通告筹备 3. YouTube红人签约、视频筹备 其他 1. 渠道侧pitch海外大型C端分销、零售,预备新品上市
04.15~05.15 全渠道销售开启 - 独立站现货 - 亚马逊现货 - 渠道侧现货
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