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Eisner's turnaround
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Wurde aktualisiert 9 Feb 2018
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Anurag Wasnik
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Post Walt Disney
By
Anurag Wasnik
9 Feb 2018
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The Walt Disney Years (1923-1966)
By
Anurag Wasnik
9 Feb 2018
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Ereignisse
Oct 1984: Eisner, backed by BASS group was named president & CEO [ Past Wor-ex: CEO of Paramount Pictures ]
Oct 1984: Roy.E.Disney was named VIce Chairman
Dec 1984: Eisner got paramount executives Katzenberg & Frank
1986: "The Disney Sunday Movie" was premiered on ABC : Disney is inventive & Contemporary
1984: Disney's share at Box Office 4%, lowest among major studios
New event
1988 : 19% share of Total U.S. box Office, made it the Market leader, 15-18 new fims were made per year, up from two releases in 1984
1988: $30m on CAPS. $45 m were spent on " Who framed Roger Rabbit" : Animation with live action. Gamble paid off $220m , top earnings at box office
1986: spent tens of millions on "Captain EO" starring Michael Jackson
1987: Corporate Marketing Function was installed , Snow White's 50th Anniversary & Mickey's birthday
1987: Disney Store Launched
1989: Hollywood Records : Pop music label, founded with less than $20 m = cost of single hollywood movie
1990: Disney Press : Children's books
1991: Disney launched Hyperion Books, adult publsihing label
1992: EURO Disney, 49% stake, heavily leveraged, costed $200m /4.4b, received 10% from ticket sales & 5% from merchandize sales, 11 m customers/1st year
1992: 100 millionth guest @Tokyo Disneyland
1989: The Little Mermaid
1991: Beauty & the Beast: Oscar nominations
1993: Acquisition of Miramax, prod. studio which made "Pulp Fiction"
1990: Hollywood Pictures established
1993: Aladdin became best- selling video of all time
1992: $50m acquired NHL team, Mighty Ducks
1993 : Disney's 1st Broadway bound theatre : " beauty & Beast"
1994: $29m restore New Amsterdam Theatre
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