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Created byLogan Lorenz
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Apple removes 3rd
party app stores from
iOS app storeApple bans
incentivized installsApple turns a blind eye
to Rewarded VideoApple shuts
down iAdiOS 11 launchFB launches
app install adsFB reports $1.8B
mostly driven
by App InstallFB puts ads
on InstaFAN Network
launchesInsta launches
App Install AdsFB Buys
WhatsappFB Video News
Feed AdsFB launches
Instant GamesFB launches
Instant ArticlesShift in Apple
App Store now
about services/subsApple moves to
IDFA for PII reasonsApple introduces
IDFA zeroingFB launches
mid roll in liveApp Store crosses
1B+ downloadsApple implements
ITP protocol in SafariCriteo updates Its Q4 2017
outlook w/Impact from ITP
and stock dropsGoogle launches new
ad settings controlsGoogle buys AdmobTwitter buys MopubGoogle relaunches
Firebase SDK/toolsSnap announces Ads APISnap launches
Ads ManagerSnap launches Advanced
Ads ManagerSnap launches
First GBBSnap opens up
Ads API for all9 API Partners live125 API
Partners liveSnap launches
certified partners programTxgiving spend on mobile
passes desktop for first timeApple officials supports
ad blocking in Safari
cementing apps as the
place to beFB launches
storiesGoogle launches
stories in AMP
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