marketing as a discipine
Category: Andere
Wurde aktualisiert: 3 Dez 2018
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Created byHideo Kojima
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Ereignisse
discovery of basic concepts and their explorationconceptualisation, classification and definition of termsintegration on the basis of principlesdevelopment of specialisation and variation in theoryreappraisal in the light of new demands and a more scientific approachreconceptualisation in the light of managerialism, social development and quantitative approachesdifferentiation on bases such as managerialism, holism, environmentalism, systems, and internationalismsocialisation; the adaptation of marketing to social change
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